It had better be worth it

24 Aug

There’s no denying technology has advanced and some companies are making good use of it to publicise themselves. Customers find it easier to access information they need about products and services so all’s well ends well. Not quite. There are companies that are jumping on the technological bandwagon rather clumsily, adopting new marketing stunts that leave a curious taste in their customers’ mouths.

The take-home message is, if the customer has to go the extra mile to receive a ‘surpise’, it had better be well worth it.
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Tom Fishburne of Marketoonist sums it up beautifully with this cartoon. View the cartoon here: http://tomfishburne.com/2011/08/qr.html

Special thanks to Tom for sharing his work of art.

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